Market entry in Romania and eastern Europe, with experience on the ground and a network in the country.
With around 19 million inhabitants, Romania is one of the largest markets in south-eastern Europe, and online retail there has been growing for years. For logistics providers, parcel carriers and retailers from German-speaking countries, the country is both an opportunity and a challenge: infrastructure, administration, the partner landscape and business culture work differently than at home.
Berling Consulting knows Romania from around five years on the ground, speaks Romanian and has a personal network in business and administration. This is complemented by a feasibility study on market entry in Romania for Fiege Hungary and a strategy for attracting foreign investors for the City of Brașov.
Preparing and supporting market entry in Romania
Typical situations
A logistics provider wants to follow its customers to Romania or build its own business there. A retailer is looking for a fulfilment partner or its own warehouse location for south-eastern Europe. A parcel carrier is considering a partnership or a joint venture. Or a city wants to approach foreign investors in a targeted way.
Approach
The work begins with market and competition, infrastructure and transport corridors, and conversations on the ground, in Romanian where it helps. This leads to location options, an entry scenario in manageable phases and a decision paper. Where needed, Berling Consulting looks for partners for cooperations or joint ventures and accompanies the first talks.
Experience from Romania
For Fiege Hungary, a feasibility study on market entry in Romania was produced in 2021, covering market research, competitive analysis, location scouting along the transport corridors and planned motorway projects, customer potential and entry strategy. For the City of Brașov, a strategy for attracting foreign investors was developed with a phased plan over 64 weeks.
Result
A decision on a sound basis: market picture, location options, potential partners, phased plan and business case. And, on request, a point of contact who knows the country and the language when it comes to implementation.
References
City of Brașov
2021
Strategy for attracting foreign investors with a phased plan over 64 weeks and the concept for an investment promotion agency, plus a project portfolio for urban development.
Fiege Hungary
2021
Feasibility study on market entry in Romania: market research, competitive analysis, location scouting, customer potential, entry strategy and decision paper for management.
Profile
Daniel Berling is a logistics consultant and owner of Berling Consulting in Ingolstadt. He combines experience from senior roles in business development, innovation and quality management at Fiege, Hermes and home24 with the ability to design planning and analysis tools himself and implement them with AI. At Fiege he led a cross-border logistics product that enabled European companies to sell to China from concept to go-live, and at Hermes he worked on preparing the China expansion and in central innovation management. Since 2021 he has advised logistics providers, retailers, online marketplaces and public authorities in Germany, Hungary, Romania and the United Kingdom on market entry, new business areas, network planning and KPI systems. Since October 2026 he has also been completing a part-time hybrid MBA at the Ingolstadt School of Management of KU Eichstätt-Ingolstadt.
Contact
Berling Consulting
Daniel Berling
85049 Ingolstadt
daniel@berling-consulting.com
+49 176 31151299
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